ASH 2016: Using Social Media for Better Myeloma Care (for Docs & Patients)

Social media can be a huge time waster or a valuable resource. Both doctors and patients can benefit from social media if used in the right way, like improving outcomes and survival for myeloma patients. A special session on using social media was held at the American Society of Hematology meeting that included Dr. Joseph Mikhael (Mayo Clinic), Dr. Mike Thompson (Aurora Health Care), Dr. Irene Ghobrial (Dana-Farber), Dr. Guillermo Garcia-Manero (MD Anderson) and Jenny Ahlstrom (myeloma patient from the Myeloma Crowd). The group discussed ways of using social media to make an impact. Dr. Ghobrial shared her experience on using social media to promote her open observational study for MGUS and smoldering myeloma patients called PCrowd. It is a project that has international reach because of social media. Dr. Mike Thompson shared ways that doctors can get the word out about key information in a quick and relevant way. He mentioned ways that doctors can use social media to benefit the whole community:

How Doctors Can Effectively Use Social Media

• Get news from major news sources like New England Journal of Medicine, Journal of Clinical Oncology and Blood articles
• Identify relevance of topics based on how much it is shared (signal to noise ratio)
• Share general information and info from conferences
• Critique information with "letters to the editor" in 140 characters
• Be criticized (this can be tough)
• Follow people, organizations and hashtags that interest you
• Take a poll and get (non-scientific) feedback. Fast.
• Promote their institution, research or unmet scientific areas (#mmsm)
• Try something new - new platforms, new sources, new journals

What Shouldn't Docs Do?

The group discussed the pros and cons of social media in medicine. It was agreed that while there were more pros than cons, doctors still needed to avoid:

• Sharing patient information and violating HIPAA rules (Health Insurance Portability and Accountability Act of 1996)
• Engaging with trolls
• Getting into private conversations with patients in public
• Being non-authentic (always use your real name with your degree and links to more info)
• Being unkind

How Patients Can Use Social Media

Myeloma patient Jenny Ahlstrom shared how she used social media to create a patient community, the Myeloma Crowd. She also used social media to:

• Share the importance of clinical trial participation
• Share specific clinical trials in easy-to-understand language
• Share key news or updates that patients should know about
• Share "life with myeloma" tips and suggestions
• Connect patients with myeloma specialists
• Crowdsource research projects for high-risk myeloma
• Fund that research (through the Myeloma Crowd Research Initiative)

In this last meeting, the #ASHSM hashtag from 11/30 – 12/11 had the following stats:

• 5,470,349 Impressions
• 1,390 Tweets
• 385 Participants
• 5 Avg Tweets/Hour
• 4 Avg Tweets/Participant 

In short, social media is a powerful tool that is accessible to everyone (doctors AND patients) to quickly share relevant information, offer support and advance a cure for rare disease like multiple myeloma. Join us to share this and other posts to help patients get their very best outcomes!